User Acquisition Specialist

JOB RESPONSIBILITIES

• Develop, execute, and manage marketing plans and user acquisition across mobile platforms.
• Implement new marketing partners.
• Create marketing collateral and strategize mobile advertising, App Store features, and PR materials for consumers.
• Develop and execute marketing plans, including promotional activities for products.
• Aid in managing licensor relationships for effective communication, gaining approvals for marketing materials, and maximizing co-marketing opportunities.
• Collaborate with creative teams or vendors to create art assets for promotional activities.
• Collaborate with cross-functional teams, including the international production team, to identify and implement recommendations for game success.
• Track and manage schedules, budgets, ROI, and marketing KPIs.
• Analyze KPIs from both performance-based and brand marketing, identifying new opportunities to lower acquisition costs.
• Ensure correct tagging and tracking of games, defining event goals for user acquisition objectives, and supporting game studios during implementation.
• Create a framework for managing, analyzing, and optimizing marketing activities alongside user acquisition.
• Determine appropriate methods and metrics systems for measuring and monitoring marketing effectiveness.
• Conduct in-depth post-campaign analytics and other ad-hoc analysis.
• Lead marketing measurement efforts, targeting, segmentation, and media mix modeling.
• Conduct market research.
• Possibility of business trips.
• Reporting and administration tasks related to marketing activities.
   

JOB REQUIREMENTS
【Minimum Qualifications】

• 2 years of online mobile marketing experience or 3 years of online PC marketing experience.
• Strong skills for day-to-day campaign performance optimization.
• Analytical skills and experience working in a metrics-driven organization.
• Excellent communication skills.
• Passion for data.
   

【Preferred Qualifications】

• Strong Excel skills and attention to detail.
• Work experience in an international environment.
• Japanese communication skills.
• Passion for mobile games.
• Multi-language speaker is a plus.

BENEFITS
USD 68,000～70,000

We sincerely apologize, but due to a high volume of applicants, only those who pass the initial screening will be contacted.
We appreciate your understanding.

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