JOB RESPONSIBILITIES
【Minimum Qualifications】
BENEFITS
USD 68,000~70,000
We sincerely apologize, but due to a high volume of applicants, only those who pass the initial screening will be contacted.
We appreciate your understanding.
#LI-JACUS #LI-US #countryUS
- Develop, execute, and manage marketing plans and user acquisition across mobile platforms.
- Implement new marketing partners.
- Create marketing collateral and strategize mobile advertising, App Store features, and PR materials for consumers.
- Develop and execute marketing plans, including promotional activities for products.
- Aid in managing licensor relationships for effective communication, gaining approvals for marketing materials, and maximizing co-marketing opportunities.
- Collaborate with creative teams or vendors to create art assets for promotional activities.
- Collaborate with cross-functional teams, including the international production team, to identify and implement recommendations for game success.
- Track and manage schedules, budgets, ROI, and marketing KPIs.
- Analyze KPIs from both performance-based and brand marketing, identifying new opportunities to lower acquisition costs.
- Ensure correct tagging and tracking of games, defining event goals for user acquisition objectives, and supporting game studios during implementation.
- Create a framework for managing, analyzing, and optimizing marketing activities alongside user acquisition.
- Determine appropriate methods and metrics systems for measuring and monitoring marketing effectiveness.
- Conduct in-depth post-campaign analytics and other ad-hoc analysis.
- Lead marketing measurement efforts, targeting, segmentation, and media mix modeling.
- Conduct market research.
- Possibility of business trips.
- Reporting and administration tasks related to marketing activities.
【Minimum Qualifications】
- 2 years of online mobile marketing experience or 3 years of online PC marketing experience.
- Strong skills for day-to-day campaign performance optimization.
- Analytical skills and experience working in a metrics-driven organization.
- Excellent communication skills.
- Passion for data.
- Strong Excel skills and attention to detail.
- Work experience in an international environment.
- Japanese communication skills.
- Passion for mobile games.
- Multi-language speaker is a plus.
BENEFITS
USD 68,000~70,000
We sincerely apologize, but due to a high volume of applicants, only those who pass the initial screening will be contacted.
We appreciate your understanding.
#LI-JACUS #LI-US #countryUS