POSITION SUMMARY
This role is crucial in driving strategic sales execution, expanding distributor partnerships, and optimizing the performance of the sales team. We are looking for a highly motivated and results-oriented Sales Manager who will be responsible for managing distributors in Asia and is expected to lead and develop a high-performing sales team.
RESPONSIBILITIES
Sales Strategy and Execution
Develop and implement a data-driven sales strategy to increase revenue and market share through distributors in Asia.
Set sales targets aligned with company goals to ensure sustainable growth.
Drive pricing, promotions, and sales initiatives to maximize distributor performance.
Work closely with the marketing team to ensure sales strategies align with brand messaging, promotional campaigns, and market strategies.
Provide feedback to the marketing team on distributor and customer insights to support improvements in advertising, digital marketing, and packaging.
Distributor Management and Expansion
Manage and strengthen relationships with distributors in Asia to ensure optimal support and execution.
Collaborate with distributors to identify market gaps and expansion opportunities.
Negotiate contracts, pricing structures, and joint marketing activities with distributor partners.
Monitor distributor performance to identify opportunities for efficiency and sales improvement.
Business Development and Market Growth
Identify new distributor partners in key markets to expand brand reach.
Conduct market research and competitive analysis to identify new opportunities.
Develop promotional plans in collaboration with marketing to ensure brand consistency.
Sales Team Leadership and Development
Lead and mentor the sales team, managing them to exceed performance goals.
Set clear goals, KPIs, and sales targets, providing coaching and continuous training.
Recruit, onboard, and develop high-performing sales professionals to deliver results.
Conduct weekly sales meetings to track progress and adjust strategies as needed.
Sales Performance, Analysis, and Reporting
Track key sales metrics, distributor performance, and market trends.
Manage CRM systems and sales forecasting tools to drive data-driven decision-making.
Prepare and submit monthly and quarterly sales reports to the CEO and senior management.
Oversee budget planning, sales forecasting, and ROI analysis.
Competitive Positioning and Brand Alignment
Identify consumer trends and industry changes to stay ahead of market shifts.
Work closely with senior management to align sales strategies with brand positioning.
Ensure the business remains competitive, innovative, and positioned at the right quality and price.
Collaboration with Marketing and Brand Execution
Collaborate with the marketing team to execute sales promotions, product launches, and retailer/distributor campaigns.
Support the creation of sales materials, presentations, and pitch decks tailored to distributor and client needs.
Ensure consistent brand messaging across all sales channels.
Utilize marketing data and consumer insights to optimize sales approaches and distributor engagement.
Travel and Industry Participation
Travel as needed for meetings with distributors, participation in trade shows, and exploring business development opportunities.
QUALIFICATIONS AND REQUIREMENTS
Over 3 years of experience in sales, distributor management, and business development in the beverage or FMCG (Fast-Moving Consumer Goods) industry.
Proven track record of managing Asian distributors and expanding market reach.
Proficiency in Japanese for effective communication with distributors.
Strong leadership skills in managing and developing sales teams.
Ability to negotiate and build relationships with distributors and partners.
Proficiency in CRM tools, sales analysis, and forecasting software.
Experience collaborating with marketing teams to align sales initiatives with promotional strategies.
Willingness to travel domestically as needed (approximately 30% travel required).
SALARY Base Salary: USD60,000～USD120,000 + Bonus Program (New Account Bonus + Sales Target Bonus)
BENEFITS Health and dental insurance, vacation and sick leave
LOCATION Marina del Rey, CA (On-site)
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